This smartphone app is a new tool that lets museums broadly share the richness of both its permanent collections and temporary exhibits.
The app reaches all audiences but is especially valuable for younger visitors, giving museums a better way to communicate with non-regular patrons or those who are unfamiliar with the museum experience. It literally places into the visitors’ hands all that the museum has to offer.
Database technology within the app will gather useful data that museums can use to enhance visitors’ experience, such as pieces most visited, those most liked, average time spent in front of each piece, etc., aggregating the data according to demographic information available in user profiles.
This will enable the museum to have in-depth knowledge about its visitors in a database that can be used for other communication purposes such as personalized email campaigns that focus on each user’s artistic preferences. The app will only let users know about museum events or temporary exhibits of interest according to its visitor profile.
ArtGuide becomes a new source of revenue available to museums due to the app’s appeal to audiences unaccustomed to buying traditional audio guides or paying for human guides.
With integrated payment technology, we streamline the entrance process so more people can get into the museum with less hassle. We have also simplified the process of becoming a member or a patron of the museum by including this option when purchasing the app. When becoming a member, all ID information will be contained inside the smartphone so it will be easier for him or her to identify and gain access to members-only areas and activities.
By providing the public at-large with a new tool for enhancing the museum experience, we’re helping to increase the museum’s importance as a community center and as a hub for profound, interactive cultural enhancement.
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